About me

My name is Chris.

I'm 33 years old, a recovering addict and alcoholic, a father, a fighter, and a believer in second chances.

For years, I battled the darkness of addiction—alcohol, opiates, self-doubt, and self-destruction. I lied to people, I lied to myself, and I have lost everything at one point and fought like hell to get it back and have came close to losing it all over again. But something changed. I decided to fight for my life. I chose sobriety. And with that choice, I began to discover a new version of myself—one that is honest, driven, and determined to turn pain into purpose.

The 50/11× Project was born out of that mission.

I don’t want it to be just a brand, but a movement as well.

A movement for people like me—people who’ve struggled, who are still struggling, survived or barely surviving, and are now ready to choose to live forward. I created this project to inspire and equip others to choose sobriety, stay accountable, and write a better future for themselves. Through storytelling, interviews, community appearances, apparel, and honest conversations, we bring real hope to real people.

This project is also deeply personal. My story is shaped by childhood trauma, broken family ties, and years of hiding behind a false identity. But through healing, therapy, and raw honesty, I’ve taken control of that narrative—and I want to help others do the same.

Why “50/11×”?

Because even when life knocks you down 50 times, you can still get up that 51st time.

The "11" is personal—it symbolizes the 11 people in my life who stuck with me through my darkest times. Those 11 people reminded me that even when I had nothing left, I still mattered.

The "×" symbolizes the multiplying effect of choosing to rise. It’s not about perfection. It’s about progress—one step, one day, one choice at a time.

Today, I’m not just surviving. I’m building something that matters.

If you’re struggling, I want you to know—you’re not alone. You can stand back up. You can build your life.This community I am building will be there and walking along your side and I’ll be right here as well. We are walking with you through it all.

Welcome to the 50/11× Project. Let’s live forward, live strong, live sober, and live up—together.

  • Addiction isn’t about willpower or weakness—it’s a disease that rewires the brain. Many addicts genuinely want to quit, but the grip of addiction alters their thinking, making quitting feel impossible without support, structure, and healing.

  • No. No matter how broken things may seem, recovery is always possible. The journey is hard, but healing happens one honest moment, one sober day, one step at a time. Countless people have rebuilt their lives—and so can you.

  • It can feel incredibly lonely, but you're not alone. Others have walked through similar darkness. Sharing your story connects you to a community that does understand—and through that connection, real healing begins.